Jim McKay used to walk into video stores back in the 1990s, where he'd see versions of himself: white males, in all kinds of movies. Then he tried to imagine being someone else.
"You'd go in these aisles, and you'd see box after box after box of VHSes," McKay says. "And you'd just realize, like, for [a] young woman [of color], there's nothing there. She's not there. You're really not visible."