With her MBA in hand, Jessica Saturley-Hall knew she wanted to start her own business, and she got hooked on the concept of compost. She knew that food scraps produce significantly more methane, a greenhouse gas, when tossed in a landfill, rather than breaking down on their own. So she wondered, what if you could somehow reward people for separating their food waste from their trash?
At first, she thought about the idea of somehow paying people for their compost. She ran a host of financial models, looked at it every which way, but couldn’t come up with a solution.