Carl Lee recently traveled 100 miles to buy a pair of shoes at the Camarillo Premium Outlets center northwest of Los Angeles.
“I got some Jordans,” Lee said. “I saved $60. You can’t beat that, right?”
The recession changed the way Americans shop. While it was mostly all bad for brick-and-mortar retail, it wasn't so bad for outlet malls.
They managed to thrive by selling discounts direct to the consumer. To keep that momentum going, however, outlet developers are making some changes to the business model.