The second-largest toy maker in the U.S. is stepping up its animation game. Hasbro recently acquired an Irish animation studio called Boulder Media, which has produced series for Cartoon Network, Nickelodeon and Disney.
The business deal will help boost the company’s animation quality, said Steph Wissink, a senior analyst at Piper Jaffray.
“Hasbro’s animation has phenomenal storytelling…but the actual animation itself is still a bit behind," she said.
The acquisition, she said, “will bolster their studio capabilities overall.”