Cinderella. Billboard. Mo Money. Lady Gaga.
What do they all have in common?
They are a few of the unusual English names young Chinese have adopted over the years in hopes of mixing more easily with Westerners. Such offbeat names, though, sometimes have the opposite effect, generating puzzlement and the wrong kind of smiles.
Lindsay Jernigan, an American entrepreneur, has set up a new website, bestenglishname.com, to help Chinese choose more appropriate names.