What’s in a name, you ask? Well, kind of everything, at least if you’re asking someone from Harlem, in New York. Backlash has been swift and fierce against what was supposed to be a simple, catchy acronym: SoHa, short for South Harlem. That is what some realtors in the city have taken to calling part of the neighborhood.
Some residents have said this kind of backdoor re-branding smacks of gentrification. But the practice of creative neighborhood renaming is actually quite common in real estate, and in some cases can speed up economic development.