Milwaukee has five new hotels in the works. That’s not including hotels opened in the last couple years, and updates to existing hotels. All-told, the new developments will add hundreds of hotel rooms to downtown Milwaukee. But what’s who’s filling these hotel rooms, and what’s driving the ever-changing landscape of hotel real estate?
“I think it comes from the fact that over the past few years there’s been great growth in revenue, and great growth in demand,” says Paul Upchurch, CEO of Visit Milwaukee.