Alterra Changes Name to Colectivo Coffee
Alterra Coffee is ending its relationship with Mars Corp.
Alterra Coffee is now Colectivo Coffee. The change stems from an end of the relationship between the local coffee company and Mars Corp. Alterra sold its brand name to Mars in 2010, enabling the corporation to market the coffee internationally. Revenue from the transaction allowed Alterra to expand its coffee shops and restaurants throughout the area. Those outlets will soon reflect the firm's new name. Alterra's original owners will continue to maintain control of Colectivo.