How Journalists Are Harnessing Social Media

Jan 7, 2013

Social media tools continue to grow in popularity. About a billion people are now on Facebook, and half that many have Twitter accounts.

Ellyn Angelotti specializes in journalism and social media at the Poynter Institute.

Meanwhile, communication in general is becoming an increasingly multimedia experience – from texting photos to posting on YouTube.

These changes in popular media usage are pushing journalists to evolve as well. Reporters increasingly use social media for research, and most major media outlets now post content online.

Ellyn Angelotti trains journalists in digital trends and social media for the Poynter Institute, an institute for journalism studies and professional development in Florida.

She tells Lake Effect’s Amy Kiley about new technologies and techniques reporters are learning and why they’re important to modern journalism.