UWM Today
4:00 pm
Thu July 17, 2014

Is It Better to Refurbish An Item Or Build An Entirely New One?

UWM Today's Tom Luljak talks with Anthony Ross, who is the Rockwell Automation Endowed Chair in Supply Chain Management in the Lubar School of Business.
Tom Luljak and Anthony Ross

Anyone involved in manufacturing knows how complicated the process of designing, building and shipping a product can be.

At UW-Milwaukee, a great deal of thought and expertise is devoted to the study of those supply chains between a customer and the manufacturer.

On this edition of UWM Today, host Tom Luljak talks with Anthony Ross, who is the Rockwell Automation Endowed Chair in Supply Chain Management in the Lubar School of Business.

Anthony and his colleagues have been exploring a fascinating question in the business world...asking whether it is better to remanufacture or refurbish an item rather than simply building and selling a new one.

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