'Sesame Street' Characters To Help Sell Veggies To Kids

Oct 31, 2013
Originally published on October 31, 2013 6:22 am

Sesame Street is waiving licensing fees for two years so its characters can join forces with the Produce Marketing Association and first lady Michelle Obama's campaign against childhood obesity. On Thursday, Sesame Street's Rosita and Elmo announced the partnership with the first lady.