How much alcohol do you drink each day? It is a direct question that should allow for a straightforward answer.
But researchers have learned that not everyone is forthcoming with that information. And so, they have turned to other techniques of determining whether what people say about their alcohol use is in fact the truth.
UWM Today host Tom Luljak talks with Lisa Berger, scientist and associate professor in the Center for Applied and Behavioral Research at the Helen Bader School of Social Welfare, and Michael Fendrich, former Wisconsin Distinguished Professor at UWM.