Milwaukee Magazine

Museum of Wisconsin Art, facebook

West Bend might seem like an unlikely place for a cutting edge art museum.

But ever since the Museum of Wisconsin Art moved into its modern, stylish new home on the banks of the Milwaukee River, the museum has made a name for itself, both creatively and for the way its new business model deviates from a more traditional way of operating.

Reporter Rich Rovito charts the changes at the museum in the November issue of Milwaukee Magazine.

Gruber Law Offices /

It’s tough to watch local television, or listen to commercial radio, or drive on the highway without encountering an ad for a personal injury law firm.

In Milwaukee, there’s one set of commercials that is especially ubiquitous:


Or maybe you’ve seen it in Spanish:

End User / Flickr

From politics to sports to education, Milwaukee Magazine's list of the city's most influential people are shaping the city's future.

"We were looking for people who make a difference in this town in whatever realm they occupy, whether it's business, sports, arts and entertainment," says editor Kurt Chandler.

Dennis Skley / Flickr

Five years ago, a Milwaukee area man - barely older than a teenager - was nabbed by the FBI. Daniel Placek turned out to be one of the people behind the underground hacker website Dark Ode.  You're not alone if you're not familiar with the site, it existed in one of the internet's most shadowy corners.  

Michael Pereckas / Flickr

The soul of Milwaukee has taken a few hits in recent years.  The end of Midwest Airlines and its iconic chocolate chip cookies, the sale of Bucyrus to Caterpillar, and the merger of Miller with Coors and the potential sale of the combined company to Anheuser-Busch.

But throughout Milwaukee’s long history, there has always been our status as a Mecca for bowling. But as with the examples we mentioned above, even that constant may not be a constant anymore. The sport has seen a precipitous decline in participation nationally, but perhaps nowhere more than in Milwaukee. 

Jimmy Emerson, DVM / Flickr

When the Milwaukee Journal Sentinel’s parent group was acquired by the E.W. Scripps company this spring, it amounted to a trade of sorts.  Journal Communications was split in half, with Scripps taking on the combined company’s broadcast outlets. 

torbakhopper / Flickr

The transgender community has been gaining a lot more visibility recently. Celebrities such as Laverne Cox are starring in series roles, and the original Amazon series Transparent took home several Emmys for its depiction of an older father coming out as transgender.

However, transgender youth have not been in the media spotlight. This is true in Wisconsin school districts as well. There currently are no numbers for how many transgender students are in the state because there is no official way of collecting this data.

Jim Denham / Flickr

Just by virtue of its title, it’s easy to figure out that Milwaukee Magazine focuses on this city we call home.  But even with that as their monthly thrust, the October issue seems to delve especially closely into the soul of Milwaukee as the magazine set out to explore the fifty reasons we love Milwaukee.

From mustard tastings to social justice, associate editor Claire Hanan gave a preview of some of the things and the people that made the list:

Shelly / Flickr

Of the many problems urban places face in the 21st Century, one that many thought was behind us was lead poisoning in children. Action figures are no longer made from the metal, lead paint was banned from use on home interiors decades ago, and even leaded gasoline that produced lead-tainted exhaust and residue has been gone from the scene for more than twenty years.

Connie Ma / Flickr

Despite Miller’s merger with Coors and the subsequent move of its headquarters to Chicago, Milwaukee remains, solidly, a beer town.  But the difference today is that the beer landscape is no longer populated by monoliths.

In fact, it might be more like the early days of brewing here, when scores of smaller breweries competed to make the best brew.  This month, Milwaukee Magazine taps into the ever-expanding barrel that is beer in Milwaukee.