The brain is a funny thing. You could be listening to your favorite radio show, say, when something catches your eye. Before you realize it, your mind has wandered and you've lost track of what you were just listening to.
UW-Milwaukee researcher Debbie Hannula studies the very real impact of this phenomenon. In fact, Hannula, who is a professor of psychology at UWM, received a grant from the National Science Foundation to examine how memory affects your attention.