Not long ago, the effort to reduce the number of teenage pregnancies in Milwaukee was seen as a resounding success. The rate dropped 56% between 2006 and 2013.
But last month, the latest statistics showed the rate climbed slightly - around 1% - in the past 12 months. Almost 24 of every 1,000 girls in Milwaukee between 15 or 17 years old gave birth to a child last year. A new public service campaign has taken a different approach to the issue. It addresses parents who, themselves, had children at a young age.