Surely you've heard by now: Sports as we know it has changed forever.
Go on, take a second if you need it. We'll wait here — but while we're at it, we'll leave this little reminder for the laggards who haven't heard what struck the decisive blow.
Yup: a pair of shoes. A $495 pair of shoes. Fronted by a college freshman who helped lead his team to the Sweet 16 in the 2017 NCAA tournament.