We are heartbroken to mark the passing of WUWM Program Director Bruce Winter. Bruce spent nearly his entire adult life at this radio station, from the time he was hired as operations manager in 1978. Over the years, Bruce hosted classical music, jazz and the adult alternative music he loved.
Bruce’s voice has been synonymous with this radio station for so long that it will probably be a decade before it disappears from our airwaves. You will probably continue to hear his voice in funding credits throughout the day during our programming.
One of the last things Bruce left us was a document called “Sounding Like NPR, Sounding Like Milwaukee.” It was an internal document, but there’s a line worth sharing because it speaks to Bruce’s philosophy all these years. He wrote:
“Whether you are a reporter, interviewer, or program host, the expectation is the same: sound like NPR, sound like Milwaukee. Our air time is limited, which means it is also sacred. Every break, every interview, every story has the potential to make a listener feel more — or less — connected to WUWM.”
Bruce was connected to WUWM for almost 40 years, and we will miss him.
