Free jazz. If hearing those two words together makes you close your eyes and shudder, Bruno Johnson wants to have a word.
"Once you get beyond the flame throwing tenor players and the screaming drummers, and the screaming women and men who sing sometimes, it really can be very rewarding to listen to. It just takes a little work. Once get beyond the fear of the craziness of it, it really is rewarding," he says.
Johnson is the founder and owner of Milwaukee’s Okka Disk Records, which is dedicated to recording musicians who perform improvised jazz. He's also the owner of Sugar Maple and The Palm Tavern.
Johnson says free jazz should be celebrated, even if it's not exactly mainstream music and its followers tend to be from older generations. He says it's more than just disorderly noises and sounds that most would say has no rhythm or harmony; rather the style possesses beauty, delicateness and moments of quietness.
One of the aspects of jazz that turns many people away is its unconventional form. But Johnson says many times in structured music, the form is the result of an improvised moment while creating the song.
Johnson worries that the market for free jazz is disappearing as digital files takes over for tangible albums. Because the material collection is now optional, he wonders if the albums - those artifacts that preserved jazz musicians' legacies - are being devalued. He also says Okka Disk Record's future looks somewhat uncertain, considering the label's prosperity is dictated by the market - which ignores jazz, particularly this form of it. Regardless, Johnson wants to continue his label.
“To help musicians is a real good joy in my life," he says.
Okka Fest is co-curated by Johnson, along with painter Adrienne Pierluissi, and musician Ken Vandermark – and this year will feature bands from as far away as Ethiopia.