This interview originally aired, June 11, 2016.
Many things go into creating a museum - great art is probably the most important. But a close second to that is getting people in the door to see it. How an institution chooses to market itself varies, but all agree that outreach is crucial to their continued success.
Stuart Deets is the President of the Student Ambassadors for the Chazen Museum in Madison. The group hosts events at the museum for the UW student body. The hope is that once those students come to the museum for the event, they’ll return at a later time to look at the art.
Deets says that people have a lot of misconceptions about the museum, and the hardest one to overcome is the notion that art is inaccessible. In this edition of Radio Chipstone, Deets chats with contributor Gianofer Fields about a work of art that speaks to him on many levels: the progression of Pablo Picasso's "Standing Woman" sculpture. "It's kind of a radical reinterpretation of the role of the artist in their works," according to Deets:
Gianofer Fields studies material culture at UW-Madison and is the curator of "Radio Chipstone" - a project funded by the Chipstone Foundation, a decorative arts foundation whose mission is preserving and interpreting their collection, as well as stimulating research and education in the decorative arts.